Insights
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Technology × Human · Decide
The real cost of switching
The price you compare is rarely the price you pay. Where migration cost actually accumulates, and why export is the first feature worth checking. -
Technology × Urban Life · Decide
What happens to your smart home when the company shuts down
Smart devices stop working when the servers behind them go dark. What the record shows, what the FTC found, and what ownership actually means once a thing depends on someone else's consent. -
Technology × Human · Understand
Subscription is a design decision
Pricing is not a label attached to finished software. It is an instruction to the people building it — and it explains product behavior you have already noticed. -
Technology × Human · Decide
The tools that survive your workflow
Most software you try is gone within a month. The difference between adoption and retention, and how to run a trial that actually predicts it.